Online game developer and publisher Wargaming Group Ltd. has partnered with MullenLowe Group UK, the creatively driven integrated marketing communications network, to launch a new … read morecampaign for its massively multiplayer online PC game World of Tanks, encouraging 'veteran’ gamers to ‘stop getting owned by kids'. The campaign is based on the audience truth; as you get older, your reactions slow and you get worse at games focussed on dexterity. Unfortunately, kids with faster reactions tend to have the upper hand. In this film we follow a 30-something waking up in different videogame environments and being continuously defeated by kids with lightning fast reflexes; the videogame worlds typify common frustrations with the on-line gaming experience. It’s a nightmare our hero can’t escape, that is until he discovers World of Tanks, a strategic multiplayer battle game where fast thinking beats fast fingers.
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