 |
Top 6: July 24th 2019
Tv
Camelot: Amazing Starts HereTop 6: July 24th 2019
Michelle, a real-life employee at National Lottery operator Camelot's contact centre, is the star of the new 'Amazing Starts Here' film, created by adam&eveDDB. The ad features both real contact centre employees and winners to highlight the reality that anyone can win the on The National Lottery. It breaks on TV on July 14, supported by radio and out-of-home activity. The ad follows Michelle on her daily journey to the office before focusing in on her and her colleagues as they watch The National Lottery draw in anticipation – frozen in time. Once the final lottery ball is drawn, the phones immediately start to ring – as Michelle and her colleagues start taking calls from eager players calling into The National Lottery Line.
Managing Partner: Sam LeCoeur RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
