Continental Tyres has released a film celebrating its partnership with Geraint Thomas, the reigning champion of the world’s most famous cycling race, The Tour de France. Cut Media … read morehas created a 90-second film following Continental brand ambassador Geraint Thomas as he descends a mountain at a breathtaking speed. Filming took place on the iconic Route de Thorenc, in the Southern Alps, known as one of the best driving roads in Europe. A 4km stretch of the road was closed off to allow Geraint total freedom on the mountain. Using tracking cameras, drone footage and “on board” filming, the crew followed Geraint on a thrilling alpine descent, highlighting his confidence in both his riding ability and his equipment, including his Continental Tyres. The film runs without any soundtrack or voiceover, just the raw natural sounds of the gears, brakes and tyres to allow the viewer to get as close as possible to Geraint’s own experience when attacking a descent at speed. The film ends with him driving back up the mountain in a car – also fitted with Continental Tyres – and the endline: “Riding or driving. Feel confident with Continental.”
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