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"Fifteen bucks for a couple of killer sandwiches. This is good af", says Eduardo, a visually impaired person cast in the leading role in the new commercial to promote Burger King's 2 … read morefor 15 campaign. Recognized for diversity and inclusion in its casting, BK launches a campaign with a blind lead for the first time. The campaign was created by DAVID SP. The new campaign for TV and digital media introduces a commercial with audio description in the main audio channel, an unprecedented feature in Brazilian broadcast TV. That is, for the first time both the blind and the sighted are equally impacted by the same movie – in general, this option is available at a secondary channel, to be switched on as one pushes the SAP button. In the film, Eduardo is at a local BK restaurant, wearing the traditional cardboard crown as he savors a Double Cheddar and a Big King, sandwiches in the 2x15 promo. Eduardo gives a brief description of the sandwiches – a cheddar explosion, tender sesame bread – and puns: "one of the things I say I'll believe it when I see it." This is yet another campaign in sync with the global positioning of the brand: "We welcome everyone".
read less...Managing Director: Sylvia Panico
Creative VP: Rafael Donato
Account: Carolina Vieira, Rafael Giorgino, Roberta Magalhães, Martina Adati
Production DAVID: Fabiano Beraldo, Silvia Neri, Fernanda Peixoto, Brunno Cunha, Gustavo Viola
Planning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media: Márcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira
Social media: Lucas Patricio
Photography: Thiago Beck de Vicentis
Sound Production: Jamute (James Pinto)
Client Approval: Ariel Grunkraut, Thais Nicolau, Natalie Burztyn, Marilia Santos, Stephanie Pellin
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