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Not ghosts, vampires, or even clowns. Of all things, bills are what makes a Brazilian's blood run cold. Social network throughout the country is teeming with jokes about being … read moreunexpectedly billed. It's indeed a scary matter but one that Brazilians nevertheless are ready to handle in a lighthearted way. So to join in on the conversation that has taken over the internet and trending topics, Burger King rolls out its Halloween campaign: Whopper Bill. Starting today, fans of the brand are being sent, in various ways, a notice that simulates a bill to be paid, but that turns out to be a new irresistible excuse to indulge: a discount voucher. The campaign was created by DAVID Sao Paulo.
read less...Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac
Production: Fabiano Beraldo, Fernanda Peixoto, Patricia Oliveira, Gustavo Viola
Planning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media: Márcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Fina
Social Media: Lucas Patrício
Editor: Leonardo Nichida, Rouse Rafaela
Sound Production: Hefty
Client Approval: Ariel Grunkraut, Thais Nicolau, Natalie Bursztyn, Marilia Santos, Stephanie Pellin
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