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Toyota Hilux celebrates 50 years in South Africa this year with the launch of a new limited-edition model, the Hilux Legend 50. FCB Joburg brought this campaign to life, celebrating … read morethe role everyday legends have played in its success. Incorporating numerous elements including cinema, television, radio, out-of-home, print, digital media, social media and point-of-sale, brochures and launches for dealers, the campaign was conceived by FCB Joburg’s team of Creative Director Tian Van Den Heever, Art Director Jonathan Wolberg, Copywriter Paul Frade and Digital Content Lead Lucy Holford-Walker. According to one of Toyota South Africa’s advertising managers, Lensha Dlamini, the key objectives of the campaign addressed increasing sales for Hilux and enhancing the Hilux premium feel. Creating value for customers and assisting in volume retention was also key, as well as generating excitement around the brand, while retaining appeal to Toyota Hilux customers.
read less...Vice President – Marketing: Glenn Crompton
General Manager – Marketing: Lettie Labuschagne
Senior Manager – Advertising & Digital Marketing: Tasneem Lorgat
General Manager – Advertising: Lensha Dlamini
Executive Business Director: Reagen Kok
Account Lead: Taryn Marais
Account Director and Project Manager: Christine Lubbe
Strategic Planner: Stuart Sims
Media Planners: Gwen Bezuidenhout, Thulani Nombewu and Langelihle Sithole
Digital Content Lead: Lucy Holford-Walker
TV Production: Nakita Bolus
Production House Producer: Vanessa Borthwick
Language/s: English and Afrikaans
Post Production Facility: Offline (Strange Love), Online (Ludus Michale Naidoo) Post house Fuel
Editor: Xander Vander
Sound Engineer: Sean Williams
Music Publisher: Higher Fight
Music Producer/Composer: Garth Barens
Audio Facility: Sterling Sound
Voice Over/s: Mbeu Kambuwa English and Anton Schmidt Afrikaans
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