Google Translate: Google Translate - The AI Host of Asian Games 2018

Asian Games 2018 was held in Jakarta, Indonesia. Google Translate wanted to be a part of Asia's biggest sporting event in meaningful and purposeful manner.
Instead of creating an ad, we turned Google Translate into the official AI host of Asian Games. By using its voice and camera feature, we gave Google Translate a personality in different languages to connect with everyone. We composed a song that was fully created using the Google's Translate app to mark closing event.
Without spending any media dollars, Google Translate became the most talked about event of the show. Agency: Toaster, Singapore