 |
Top 6: August 21st 2019
Marmite is handing out branded sandpaper at the second Ashes Test featuring England against Australia starts at Lords’ Cricket Ground. The tactical push, created by adam&eveDDB, … read moreLONDON is a light-hearted reference to the ‘Sandpapergate’ – the scandal when the Australian national cricket team’s Cameron Bancroft was caught by TV cameras trying to rough up the side of the ball with sandpaper to make it swing in flight during the Third Test match against South Africa at Newlands in Cape Town in March 2018. ‘We won’t be tampering with it’, the strapline promises. Cricket fans will either love it or hate it.
It is part of a wider activation of Marmite’s ‘MarmyArmy’ promotional strategy, which also saw Marmite jars and badges being handed out at Lords’ Cricket Ground. W Communications managed this activity.
read less...Unilever/Marmite – Client Team
Brand Experience Director - Fik Woldegiorgis
Senior Brand Manager - Rachel Chambers
Brand Manager - Camilla Williamson
Assistant Brand Manager - Anna Reid
Agency Team
Joint CEO: Mat Goff
Business Director: Tom White
Account Director: Oliver Lester
Account Executive: Emily Bristol
Chief Strategy Officer: Martin Beverly
Planning Director: Will Grundy
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
