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Embraer: You Would Call it a Startup Now. But This Was 1969
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To highlight its 50 year anniversary - celebrated on August 19th - Brazilian aircraft manufacturer Embraer has released the 'Fueled by challenges. Guided by dreams' global campaign created by CPB+ Brazil and produced by Landia. The integrated campaign - with programmatic media, social media, and print publications - highlights the company's history of overcoming every challenge and achieving notorious accomplishments over the last 50 years. It shows the people involved as the protagonists who made Embraer become a benchmark in the aircraft industry. The campaign brings to life the story Embraer’s founders, Zico and Ozires, who grew up with the dream of flying, and how they overcame every obstacle in their way to transform a seemingly impossible dream into a reality. The story is set in a small town in Brazil in the 1940s, where the two kids spent hours talking about aircraft in a public park that they called their "office." The film shows how the lessons the two young boys learned in the past are alive in the company’s culture until now, and how this shaped Embraer into one of the world's leading aircraft manufacturers. Along with the main film, print ads, banners and social media posts show the importance of going the extra mile for your dreams. A lesson that guides the company to the present day.
Planner: Rafael Lavor Related |
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