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Embraer: Flying BookThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Nowadays, receiving a beautiful promotional catalog, even for a high-end product, such as a private jet, is not a novelty. Embraer, the world's third-largest producer of aeroplanes, demonstrated its passion for flying by sending potential clients a very special catalog one that levitates. Through the clever use of magnetic technology, the 'Flying Book' created by Africa, Brasil hovers a few inches above any surface, as if by magic.In creating this unique promotional catalog, Agencia Africa reinforced the brand's credentials as a trusted aviation specialist and delivered one of the most successful communication tactics Embraer has utilized thus far.
Media: Luiz Fernando Vieira / Francisco Custodio |
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