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Web Film
Google Play: "Start Your Engines"
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Produced by multidisciplinary studio Golden LA in partnership with TBWAChiatDay Los Angeles, the new film "Start Your Engines" delivers the first taste of the epic ride gamers will experience with Mario Kart Tour on Google Play.
For director Saman Kesh, whose storytelling DNA has been shaped by technology and video games, celebrating the great union of Google and Nintendo was a dream come true. There are few games that span generations and bring out the nostalgia within all of us, but the memories of Mario Kart, its iconic Rainbow Road raceway, and spirited characters does just that. Says Kesh: “For this spot, I wanted to achieve maximum chaos with maximum fun. The goal was to unlock the childlike energy in everyone, not just the kids. Keeping things exciting with an action-packed ‘phone chase’ was the best way to conjure the good times of such a legacy franchise as Mario Kart. And now, people have a chance to put down their busy lives for a bit and go ‘bananas’ with Mario Kart on their phones.” A fun and fast-paced romp that invites the world to relive the excitement of the race and Play On, “Start Your Engines” is a visual scavenger hunt filled with hints and clues from the iconic game franchise. Look closely and you may recognize a few familiar sights from banana peel spinouts to Peach Preparatory, only the true Mario Kart fans can spot all nine clues throughout.
Client: Google Play Related |
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