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Google Play: Go Big
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Google Play tapped creative agency Omelet to develop a high energy campaign to bring awareness to their new mobile gaming product, Google Play Games, which allows users to play their favourite Android mobile games on their PCs. Targeting loyal gamers, the :60- and :15s spots involve an iconic squad of wildly different and beloved characters working together to venture across a player’s room and reach a PC gaming station. Omelet worked closely with Oscar-nominated directors Illogic, produced by Psyop, to bring the spots to life with feature film-quality animation from Wizz.
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