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Top 6: September 18th 2019
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AAMI: AAMI Warning Spots

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Top 6: September 18th 2019
The Australian Associated Motor Insurers (AAMI) used Spotify's advanced geolocation to alert drivers to specific road hazards when driving on the country's roads. AAMI Warning Spots serves bespoke ads to Spotify listeners based on dangerous hotspots on some of Australia's busiest roads, using data about recent accidents. It uses geo-targeting to reach drivers in precise locations.
Agency: Ogilvy, Melbourne
Credits Other credits

Client:



Executive Manager Marketing Insurance: Mark Behr



Marketing Manager AAMI: Toby Gill



Go To Market Lead: Olivia Rourke

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