Cadbury believe there is a glass and a half of generosity and kindness in everyone. In a world that can seem increasingly selfish the generous acts are harder to spot, but they are … read morethere, happening every day, in all walks of life. That's why the brand says, 'There's is a glass & a half in everyone'. This is highlighted in the latest film, 'Fence', created by VCCP and directed by Frederic Planchon, who was also behind last year’s 'Mum's Birthday' film for Cadbury Dairy Milk. The film shows an older man living on his own. Disturbed only by the noisy children next door, we see him patiently returning the toys which repeatedly land in his garden, back over the fence. The story concludes with a simple act of kindness from the children next door, reciprocating his generosity and showing that there really is a glass and a half in everyone. Developing this TV spot and the story of the older man illuminated a shocking reality - 1.4 million older people struggle with loneliness and over 225,000 often going a week without speaking to anyone.
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