Playing off the notion that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova, New York and Lima, has enlisted … read morethe mystical services of an actual Peruvian shaman in the entertaining new integrated campaign for The One Club for Creativity to promote The One Show 2020 call for entries. The “Change Your Destiny” campaign kicks off with “Cleofe, The Shaman”, featuring Cleofe, a real shaman from Peru who blesses creative work in order to give it some extra good luck before it is entered in The One Show. After carrying out in a series of chants, dances and other rituals, Cleofe ends the spot by offering to bless any work sent to him by email at theshaman@oneclub.org. An auto reply email confirms the shaman has blessed the work and directs the recipient to The One Show website, where the work can be entered into the show.
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