Print ad: The One Show 2020: Shaman Blessing

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The One Show is an award really difficult to win; so for this years award show(2020) we decided to hire a Real Peruvian shaman in order to bless all the entries to give participants some extra good luck.
We are playing with the notion that a little bit of luck can help a piece of work stand out from all the great competition.
Agency: Lanfranco & Cordova