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In celebration of the global creative community, nonprofit organization The One Club for Creativity has teamed together with creative and media agency Cutwater to launch an … read moreintegrated campaign for The One Show, one of the world’s most prestigious advertising and design award shows.
The campaign, entitled “The Creative Award for Creative Creatives”, kicks off the 2025 call for entries with a back-to-basics visual aesthetic. The creative, which was spearheaded by Cutwater, boasts a robust content library. It brings to life the curiosity and wonder of the artistic process via a blueprint-style design treatment as well as positions the iconic One Show pencil as the beacon of the communications. The assets will live throughout social platforms – such as Meta, X, and LinkedIn – along with digital channels and worldwide email marketing initiatives.
The work comes on the heels of the innovations and success from The One Show 2024. Last year’s endeavor unveiled over 100 new categories and garnered more than 20,000 pieces entered across 65 countries.
The One Show 2025 is now open for entries. More info can be viewed at https://oneshow.org/. The submission fees increase after each deadline period.
The super-early entry deadline is on November 1, 2024; the early entry deadline is on December 13, 2024; the regular deadline is on January 31, 2025; the extended deadline is on February 14, 2025; and final deadline is on February 28, 2025.
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Other credits
Credits:
Client: The One Club for Creativity, New York
Agency: Cutwater
Founder & Chief Creative Officer: Chuck McBride
Principal & President: Christian Hughes
Creative Director: Amy Su
Senior Designer: Patrick Nelson
Copywriter: Mike Ennen
Group Account Director: Matt Allen
Account Director: Grace Fiset
Senior Project Manager: Ana Elejalde
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