Outdoor ad: The One Show: Fracture.io

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This year, MPC Digital teamed up with The One Club via JWT New York to create Fracture.io, a stunning installation experience for The One Show’s lavish after party at NYC’s Bowery Hotel. Fracture.io allowed guests – a selection of the advertising and design industries’ biggest players – to literally enter the digital space, taking 3D scans of pose-striking partygoers to generate beautifully abstracted, full body 3D renderings.

Category Award show
URL http://www.trustcollective.com/2013/05/10/mpc-ny-breaks-the-mold-for-the-one-club-and-jwt-with-fracture-io/
Client The One Club
Agency JWT
Production MPC Digital NY
Country United States of America
Uploaded 11 May, 2013

Other credits

Client: The One Club

Title: Fracture.io

Date: May 2013

Agency: JWT NY

Created by MPC Digital NY

Creative Director: David Estis

Technical Director: Adam Chapman

Executive Producer: Tim Dillon

Managing Director: Justin Lane

Development (Unity, OpenFrameworks): Aaron Meyers

Development (OpenFrameworks, Python, Network, Web Server): Jeff Crouse

Development (javaScript): Will Adams

Design: Will Adams, Colin Hess, Tim Regan

Modeling: Stu Schwartz, Colin Hess

AV and Fabrication Partner: SenovvA

Production Support: Claudia Guevara, Alliah Morad, Ariella Amrami, Lindsey Neyman

Editing: Adam Epstein

Camera: Sean Mattison, Reginald Emvula

The One Show: Fracture.io

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The One Show: Fracture.io

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