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The One Club for Creativity for The One Show 2022: Surgery
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DAVID Miami continues the spoof of TV medical dramas with the final spot in its witty "Medicine Avenue" digital film campaign to promote The One Show 2022 call for entries. Playing off the style of TV episode previews, complete with scenes of frenzied operating rooms, emotional interactions between doctors, moody music and cliffhangers, the campaign pokes fun at the creative process by replacing medical terminology with dubbed dialogue of ad jargon commonly heard in agencies around the world. The new spot, titled “Surgery”, humorously equates advertising’s creative and production processes with TV emergency room action, complete with overly dramatic doctor and staff interactions.
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