The LEGO Group launches Rebuild The World today, a new global brand campaign supported by a TV, online and out of home campaign created by BETC in collaboration with the LEGO Agency. … read moreRebuild The World celebrates the power of creativity and its capacity to change the world. LEGO play invites us to cultivate the creativity of our children as an essential skill to grow in an ever-changing environment. It allows them to build and rebuild infinitely , imagining creative solutions, wild stories and new worlds. Rebuild The World shows us one full of possibilities, exploring what could happen if our world was more like LEGO® play. The campaign shows how the LEGO® System in Play can create a more free, more fun and playful universe by taking something mundane and rebuilding it into something unexpected. Children often approach problems in a more creative way than adults and no matter what obstacle may show up, they see fun possibilities to overcome it. Let’s not forget that the world of tomorrow will be invented by the children of today! The campaign film follows the chase between a clever rabbit and an unlucky hunter. Directed by the multi award-winning Traktor (Stink films), the adventure unfolds in the kind of world that only a child playing with LEGO® bricks could create. Every character, animal and vehicle is based on an existing or past LEGO® toy, so heads spin 360 degrees, everyday objects are outsized, and a boat can suddenly fly with a little help from a palm tree.
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BRAND MANAGEMENT: Julia GOLDIN, Michael MOYNIHAN, David HALL, Kristofer Alan CROCKETT
LEGO IN HOUSE AGENCY: Rémi MARCELLI, Vivi K. SCHLÄGELBERGER, Lucas REYNOSO VIZCAINO, Lotte BAEK STOKHOLM, Ryan COOPER-BROWN, Christian MYHRE NYGAARD, Genevieve CAPA CRUZ, Leah JUAYMAH MABABANGLOOB
AGENCY MANAGEMENT: Dominique VEROT, Isabelle PICOT, Benjamin MERLLIÉ, Thomas GRACIA, Leslie ADAM
