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RAA: Keep On Moving On
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Iconic South Australian brand RAA is moving in a bold new direction, unveiling a new strategic platform headlined by a new brand identity and campaign. For over 116 years, RAA has been helping South Australians on the road and the rebrand came as a result of the brand's continued evolution. To lead the brand refresh RAA engaged Milo&Co backed by a new creative platform produced by KWP! A strategic platform and new brand identity developed by Milo&Co underpins the rebrand and includes the logo, visual identity, tone of voice and digital brand management tool.
Credits
John Baker, Managing Director, Advertising Related |
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