TV ad: RAA: It’s better to be a member… with RAA

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RAA, a well-known organisation in South Australia, has expanded its remit beyond an automobile association and needed a new brand campaign that allowed them to communicate effectively to their 820,000-strong membership why, “it’s better to be a member”. Rather than describe a feeling, kwpx partnered with Academy Award-nominated Risking Sun Pictures and South Australian musician and former member of Empire of the Sun, Surahn Sidhu, to create a feeling. An uplifting, distinctive, and optimistic film about a bee finding its happy place is the result. Enjoy!