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"Crazy About the Odds" is from FCB New York for premium online gambling operator Unibet, and launches Unibet Online Sportsbook in the US. The campaign reflects the universal truth that when you have money on the line, the experience is intensified to a rather absurd degree, and focuses on the raw emotion underlying sports betting moments. With different vignettes for different sports, the campaign will be relevant in every season.
Other credits
Credits:
FCB New York:
Ari Halper – Chief Creative Officer
Gary Resch – Executive Creative Director
Hernan Ibanez – Associate Creative Director
Justin Batten – Art Director
Nick Romano – Copywriter
Jon Gruber – Copywriter
Todd Sussman – Chief Strategy Officer
Adam Isidore – Director of Integrated Production
Henna Kathiya – Senior Integrated Producer
Jesse Morris – Project Manager
Janice Katz – Business Affairs Manager
Jared Shell – Account Director
Miles Brickley – Account Executive
Unibet US:
Arnas Janickas – Head of Marketing, US
Manuel Stan – SVP Kindred, US
Mateusz Samolyk – Brand Manager, Global
Director:
Adam Goldstein
Circle:
Chris Bowles – Executive Producer
Chuck Ryant – Executive Producer
Steve Schofield – Executive Producer
Kevin Johnston – Executive Producer
Vanessa Lenarduzzi – Producer
Production Manager – Chelsea Ruckle
Lost Planet:
Krystn Wagenberg – Executive Producer
Casey Cayko – Senior Producer
Charlie Johnston – Editor
Rachel Butler & Kenji Yamauchi – Assistant Editors
Black Hole – Finishing/GFX:
Felix Cabrera – Finishing Producer
Reginald Butler & Andre Sam – Animators
Tim Farrell – Flame Artist
Isabel Gomez – Flame Assistant
Honey Mix:
Mary Tomasiewicz – Owner/Executive Producer
Eric Thompson – Sound Mixer
Photography:
John Keatley – Photographer
Sean Frith – Producer
The Mill:
Fergus McCall – Colorist
Rochelle Brown – Producer
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