 |
Tv
Paddy Power: Don't Think You're Special
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Paddy Power Games have today launched a new campaign for its Daily Jackpot product, starring legendary football manager Jose Mourinho. The Portuguese - who famously dubbed himself the 'Special One' upon his appointment as Chelsea manager in 2004 - has his tongue firmly in cheek throughout the video, as he delivers a typically Paddy Power script. The insight behind the campaign is that, with the Daily Jackpot being claimed daily (the prize averaging 40,000 pounds), there are more winners than ever before on Paddy Power Games - meaning you don't have to be special to win. Which is where Jose comes in. Obviously.
Agency: VCCP Blue, London
Head of Account Management, VCCP Blue: Philip Higham Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
