TV ad: Hornbach: Every Project Brings You Closer

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Top 6: October 9th 2019

The age of Parship, Tinder and Co., HORNBACH and HEIMAT are celebrating the intimate relationship between seasoned DIY enthusiasts and their tools. It is summed up by the campaign slogan: "Every Project Brings You Closer." As always, this creative campaign run by long-standing lead agency HEIMAT, Berlin is based on a fundamental DIY truth: every tool that accompanies a DIY enthusiast over the projects and years acquires a particular emotional value. Side by side, you go through the highs and lows. Which bonds you together. This is the stuff true drama is made of, translated humorously in typical HORNBACH fashion. In the commercial, the protagonist thinks back on some of the great moments he has lived through with his saw, beginning with projects, then dancing intimately at a party, and finally tying the knot at the altar.