TV ad: The Great British Bake Off: The Great British Bake Off

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ENVY Advertising sound designer Rich Martin has lent his expertise to Channel 4's celebratory trailer for this year's Great British Bake Off. In comparison to the emotionally-wrought epic of last year, which Rich also soundscaped, the 2019 promo for the much-loved show is a feel-good celebration of the diverse bakers found across Britain. Working with Leland Music’s re-recording of The Beatles track 'All Together Now', Rich's sound design amplifies the joie de vivre of the promo, which begins with chaos in the supermarkets as baking fever sweeps Britain in advance of the series. The colourful medley of crazed bakers includes a woman praying to a picture of Paul Hollywood, kids tucking into a giant sandwich, and a giant birthday cake hot air balloon. Alongside the mess that inevitably comes with baking is a celebration of the diversity of British bakers, pulling out all the stops for their wondrous creations.