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The Great British Bake Off: Official Trailer
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Channel 4 today unveils its marketing campaign for the highly anticipated return of The Great British Bake Off – and even the most unlikely characters are excited. Created by Channel 4’s multi-award-winning in-house creative agency 4creative, the playful new animated film follows a cheerful group of ingredients embarking on an epic journey to the iconic Bake Off tent. Despite their unexpected optimism for reaching the famous kitchen, the characters - eggs, raspberries, chocolate, butter and flour - are determined to fulfil their baking destiny; dodging overly friendly dogs, battling the elements and avoiding getting squashed, all to become a Bake Off showstopper. Upon reaching the tent, the sweet ingredients accomplish their dream, before the finished cake is devoured by the judges and presenters - including new co-host Alison Hammond. The 60 second trail features the strapline ‘Everyone’s excited, even them’ and is set against Belinda Carlisle’s fitting classic Heaven is a Place on Earth. It evokes the familiar feelings of joy that Bake Off brings to viewers and a renewed sense of excitement for the 14th series, which is set to return to Channel 4 in September.
Brand: Channel 4 Related |
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