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McDonald's: Mona Lisa
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McDonald’s Sweden recently launched Big Mac Bacon. Simply a classic with bacon. To advertise the news Nord DDB Stockholm created a series of outdoor and print ads where Da Vinci's "Mona Lisa", Van Gogh's self-portrait and Grant Woods ”American Gothic” were showed, but with one addition, bacon. In radio, bacon were added to Beethoven’s Für Elise.
PR Agency: Prime Related |
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