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Leading animal charity Battersea has launched its new campaign, entitled Rescue Is Our Favourite Breed. It premiered during this past weekend's The X-Factor: Celebrity. Created for … read moreBattersea by FCB Inferno, the film is directed by two-time BAFTA and two-time Emmy award winner Mateo Willis (Blue Planet 2, Planet Earth 2, Frozen Planet, Human Planet and Dynasties). Every year, 250,000 animals are brought to rescue centres around the UK for all kinds of reasons. Most of them are much loved pets that through no fault of their own find themselves without a home. Battersea research shows that when considering a pet, whilst 92% of people say they believe rescue is the right thing to do, when the time comes to get a new pet, many choose to go online and search for a specific breed instead. Another contributing factor is a fear of the unknown with a rescue pet; there is a general misconception that animal shelters are full of damaged, sad animals. In fact, 52% of people say the animals in rescue centres often have health or behavioural problems. The aim of FCB Inferno’s campaign with Battersea is to transform the way society views rescues, address the misconceptions and bust the myths associated with breed and age, and shift perceptions to reframe the category and stem declining rehoming numbers. To encourage the public to think rescue first and breed second.
read less...Junior Creative: Sam Shepard
Junior Creative: Suraj Chauhan
Executive Vice President: Sharon Jiggins
Senior Account Director: Kirsten Barnes
Account Manager: Emily Wiles
Strategy Director: Helen St Quentin
Strategy Director: Marcus Richardson
Director of Innovation: Laura Visick
Broadcast Producer: Hanna Davis
Editor (TV Contextual edits): Jude Moore
Head of Creative Production: Mike Jenkins
Design Lead: Sarni Strachan
Junior Designer: Emily Gardiner-Gibson
Head of Studio: Richard Bagley
Senior Creative Artworker: Steve Clark
EVP Communications EMEA; PR, Partnerships, Social and Influencer: CC Clark
Associate Director of Communications and Influencer Marketing: Sami Westwood
Community Manager: Laura Greenslade
Client
Director of Marketing and Communications: Sarah Matthews
Head of Brand: Harriet Lancashire
Media
Media: Manning Gottlieb
Executive Director: Geraldine Ridgway
Client Account Manager: Alice Furlong
Client Account Manager: Leila Amrabadi
Client Assistant: Tanya Nayee
Client Account Director: Katie Smith
Photography
Photographic Agent: Germaine Walker
Photographer: David Wren
Production Manager: Tasha Ponton
Production Manager: Becky Swindale
Production Manager: Danielle Smith-Rewse
1St AD: Fred Robinson
2nd AD: Jayke Shaw
Production Assistant: David Rose
Runner: Freddie Lillingston-Price
Camera OP: Jack Peagam
Focus Puller: Thomas Nicholson and Calvin Day
DIT and Sound: Jordan Stephens
Camera assistant: Ross Dixon
Art Director: Matt Duddleston and Marianna Grinev-Branch
Vet: Adrian O’Meara
Vet: Kelly Williams
Dog Handler: Charlotte Wilde
Dog Hander: Jo Mayston
Cat Handler: Liz Thornton
Post Production: Framestore
Grade: Steffan Perry
Flame: Tim Osborne
Producer: Sian Jenkins
Offline (Main film)
Edit Company: Assembly Rooms
Offline Editor: Eve Ashwell
Offline Producer: Daniel Breheny
Sound
Sound: WaveStudios
Sound Design and Mix: Ed Downham
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