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Battersea: Rescue Is Our Favourite Breed
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Leading animal charity Battersea has launched its new campaign, entitled Rescue Is Our Favourite Breed. It premiered during this past weekend's The X-Factor: Celebrity. Created for Battersea by FCB Inferno, the film is directed by two-time BAFTA and two-time Emmy award winner Mateo Willis (Blue Planet 2, Planet Earth 2, Frozen Planet, Human Planet and Dynasties). Every year, 250,000 animals are brought to rescue centres around the UK for all kinds of reasons. Most of them are much loved pets that through no fault of their own find themselves without a home. Battersea research shows that when considering a pet, whilst 92% of people say they believe rescue is the right thing to do, when the time comes to get a new pet, many choose to go online and search for a specific breed instead. Another contributing factor is a fear of the unknown with a rescue pet; there is a general misconception that animal shelters are full of damaged, sad animals. In fact, 52% of people say the animals in rescue centres often have health or behavioural problems. The aim of FCB Inferno’s campaign with Battersea is to transform the way society views rescues, address the misconceptions and bust the myths associated with breed and age, and shift perceptions to reframe the category and stem declining rehoming numbers. To encourage the public to think rescue first and breed second.
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