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Battersea: Rescues to the Rescue
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Battersea, creative agency FCB Inferno and media agency MG OMD, have launched the latest work from their 'Rescue Is Our Favourite Breed' platform with a new film showing 'Rescues to the Rescue'. The UGC film, set to Jess Glynne's track "I'll Be There", is a celebration of all the different ways that rescue dogs and cats are helping people cope during lockdown, and driving visibility of rescue pets by highlighting the integral role rescue dogs and cats have played during this unique moment in time, whether helping us work from home, or even joining our workouts. The aim of the campaign is to transform the way society views rescues, address the misconceptions and bust the myths associated with breed and age, and shift perceptions to reframe the category and stem declining rehoming numbers. With only 25% of dog and cat owners going on to rehome a rescue pet despite 63% of people saying they are likely to rehome from a rescue, the ‘Rescue Is Our Favourite Breed’ campaign continues to challenge the barriers to adoption. The film aims to drive visibility and reach during the lockdown period to put Battersea and rescue front of mind and support fundraising activity. The content was created by Battersea’s online community and shows a wide variety of ages and breeds, presenting all rescue dogs and cats in a desirable light and bursting with personality.
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