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Lexus: The Hybrid That Quickens The Pulse
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Lexus International and The&Partnership have worked with award-winning Director Kit Lynch-Robinson to bring us ‘Hybrid Disruption’: a set of films which feature a range of Lexus hybrid vehicles including the LC, UX, RX and ES. The five part series of 30’ films use unexpected visual tricks to promote the innovative technology, performance and reliability of Lexus hybrids. Lynch-Robinson, famous for his work on The Grand Tour and Top Gear, is a specialist in automotive filmmaking. The location for the films was the Bonneville Salt Flats in Utah and the project required a combination of cutting-edge equipment and craftsmanship. To capture the action Lynch-Robinson used an Arri Alexa Mini camera mounted on a Filmotechnic Russian Arm and a Zenmuse X7 Camera attached to a DJI Inspire 2 Drone. The area of ground covered by the filming was 1km x 600m. It was such a vast expanse that a qualified surveyor was used to mark out points on the flats showing where the 3D artwork would be positioned in the final edit.
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