TV ad: Lidl Sweden: Lidl Micromarket

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Lidl Micromarket: Changing skeptic minds, Lidl by Lidl.

No food chain evokes more emotions than Lidl. You´re either a full-blown fan or a hard to convince skeptic. So why not make opposites meet? That is the general idea behind the new campaign that launches Lidl Micromarket – a new chain of “home stores” available only for true Lidlers who want to help spread the word of smarter shopping and better living.

In all channels we brought forward an offer from Lidl stating that “if you invite your most sceptical friends to your home, we’ll give you everything needed to convince them.”

To further spread the gospel, all Lidlers are encouraged to document their Lidl Micromarket-events and post videos and photos in their own SoMe-channels, making this a large-scale campaign primarily driven by those who undoubtedly know the best what Lidl is about.