Lidl Sweden: Think outside the post

With this creative optical illusion we broke the rules of Instagram, and made more people stop scrolling than ever before.When producing a digital campaign, the key is to stand out in order to create a “scroll-stopping-effect”. Therefore, we decided to use optical illusions to literally stand out. We gave Lidls Swedish suppliers an opportunity to thank customers for choosing their products during the pandemic, following up on Lidl’s initiative to support vulnerable Swedish suppliers earlier this year by giving them a space on their shelves.

A hugely effective campaign in the busiest media out there.

English Translation / Transcript / Headline

From Kalmar Bakery to you. A tasty bread....
... and a huge thanks for the support in difficult times.