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Top 6: October 30th 2019
Interactive
PSA: The EpidemicTop 6: October 30th 2019
Social activist, global public speaker, and Vanity Fair Contributing Editor Monica Lewinsky announces the launch today of "The Epidemic", her latest anti-bullying campaign. Following the success of her previous campaigns - the 2017's Emmy nominated "In Real Life" and 2018's "#DefyTheName," - this year's PSA impactfully builds on their earlier work, tackling the issue of online bullying which has reached epidemic proportions. "The Epidemic" presents viewers with an average American teenager, Hailey, as she shows symptoms of a mysterious illness. But there’s more than meets the eye. After watching the film, viewers will be prompted to enter their phone number. They will then watch the film again, but this time they’ll receive the same bullying text messages as Hailey receives them throughout the story. The text messages will reveal the true epidemic taking place. Mixing the mediums of video and text, the spot illuminates how digital transgressions like cyberbullying can have very dire, real life consequences. Please visit the-epidemic.com to experience this year’s campaign. The PSA was directed by Cole Webley and produced by Sanctuary.
Director of Integrated Production: David Rolfe |
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