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The BBC has today unveiled a multi-media campaign aimed to change the way people, particularly young people, think about and use BBC iPlayer. As viewing habits change, the success of … read morethe streaming platform is now key to the BBC’s future. However, younger viewers sometimes assume it doesn’t have content for them. Directed by Tim Godsall, the three 60” spots see young BBC talent from popular comedy programmes, disguised as uptight, out-of-touch characters, hilariously missing the point of their own shows. These stars include: Peaky Blinder’s stars Kate Phillips (Linda Shelby), Aimee Ffion-Edwards (Esme Shelby), Natasia Demetriou, star of Jemaine Clement’s comedy horror series ‘What We Do in the Shadows’, Kiell Smith-Bynoe, star of BBC One sitcom ‘Ghosts’ and finally Guz Khan, writer, comedian and star of BBC Three hit ‘Man Like Mobeen’.
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Credits
Other credits
Head of Planning: Mike Lean
Head of Production: James Wood
Project Manager: Phoebe Bibbings
Planner: Rosanagh Ker
Off Air Producer: Jessica Gresshoff
Production Manager: Caroline Greig
Production Coordinator: Beth Morson
Head of Audio: Michaela Hallam
Audio Producer: Dominic Ross, Gavin Matthews
Creative Director for Innovation & Technology: Ashley Temple
Pictures: Jane Record
Senior Designer: Marc Hardman
Static Designer: Dan Cavicchia
Motion Designer: Kieran Ahmed
Motion Design: Mark Robertson
Editing company: Assembly Rooms
Editor: Adam Spivey
Audio Company: Factory Studios
Sound Design: Mark Hills
Audio Producer: Deborah Whitfield
Post Production Company: Electric Theatre Collective
Colourist: Jason Wallis
Online Editor: Mark Chapman
Compositor: CJ Gaikwad
Post Producer: Oscar Wendt
Stills Photographer: Alex Telfer
Unit Photographer: Ian Weldon
Stills Post Production: Stanley Post
CAST
Paranoid Parkers: Natasia Demetriou, Kiell Smith-Bynoe
Queen’s English: Guz Khan
Name Blame: Kate Phillips, Aimee Ffion-Edwards
Client
Portfolio Head of Marketing for iplayer: Kerry Moss
Marketing Manager: Nick Gilmer
Marketing Executive: Lucy Hodson
Media Portfolio Lead: Tony Dalton
Campaign Planner: Sam Cuthbertson
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