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Subaru Canada is taking a bold and unconventional approach in launching their flagship vehicle. The brand is leveraging the famous acronym G.O.A.T. (Greatest Of All Time) to dub the … read moreAll-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time). Using an integrated, multi-media approach, the campaign features a showdown between one of Canada's most rugged, capable and majestic animals, the Mountain Goat versus Canada's newest, boldest and most capable vehicle, the All-New 2020 Subaru Outback.
Agency: Zulu Alpha Kilo, Toronto
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Credits
Other credits
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
Strategic Planner: Tim Hopkins, Carly Miller
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Broadcast Producer: Revital Grunberg
Agency Print Producer Houng Ngui, Allison Dick
Media Agency: OMD
Media Agency Planner: Michelle Jairam, Martine Farrow, Cobi Grein
Line Producer: Vanessa Lenarduzzi
Editing: Zulubo, Jay Baker
Compositor / Online: Alter Ego
Special Effects: Darren Achim/Eric Perrella
Animation: Ian Flaig, Tom Wolstenholme
Colourist/Transfer: Eric Whipp
Post Producer: Pallavi Joshi-Firby
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Photographer: Noel Hendrickson
Studio Artist: Jeannette Downes, Brandon Dyson
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