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Subaru: Cargo
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Subaru Canada is taking a bold and unconventional approach in launching their flagship vehicle. The brand is leveraging the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time). Using an integrated, multi-media approach, the campaign features a showdown between one of Canada’s most rugged, capable and majestic animals, the Mountain Goat versus Canada’s newest, boldest and most capable vehicle, the All-New 2020 Subaru Outback.
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang Related |
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