The Recording Academy will give credit where credit is due with 'Behind the Record', a social media initiative, created by TBWAChiatDay, Los Angeles, aimed to spotlight the many … read moreproducers, engineers, songwriters, mixers, instrumentalists, and other creators who contribute to the music recording process. Behind the Record will launch on Oct. 25 and aims to ignite a cultural conversation by inviting artists across all music genres to recognise their collaborators' incredible behind-the-scenes work on the tracks, records, and albums loved by music fans across the globe. Artists can participate in Behind the Record by: Joining the Recording Academy and Behind the Record to help promote and share recognition for all creators. Sign up here to receive an alert when the Credit Cover generator is released. Creating a custom Behind the Record Credit Cover on the Recording Academy's campaign webpage. Posting your Credit Cover across social media channels and tagging those who worked on your project. Use hashtags #GiveCredit #WeAreMusic #BehindTheRecord. Artists can create Credit Covers for a single or album, and all covers will live in a gallery on the site for music fans to view and discover the roles of creatives behind some of their favorite records. In addition to supporting the initiative on social media, artists may also create a custom vinyl sleeve for "extra credit."
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