Santoor: The beauty spot.

Santoor is India's most loved and largest selling beauty soap among women. Santoor wanted to create a relevant campaign to connect with young voters during the elections. But, the big question we were grappling with was - what could a beauty brand say during the elections?
Agency: ADK-Fortune, Bangalore

Most research indicated that Indian youth were disillusioned with politics and voter apathy was high among youth. During the height of the election season, #fashion and #beauty were trending more than #voting. So, our goal was simple – to bridge the gap between beauty and the ballot. To make voting just as trendy and beautiful. We wanted young women to not just look young, but to think young too.