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TAB: Long May We Play
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From Bob Hawke's legendary advice for Aussie bosses after Australia took home the 1983 America's Cup, to Michelle Payne, the first female jockey to win the Melbourne Cup or the miracle Queensland State of Origin team try in 1994, TAB, alongside M&C Saatchi, is shining a light on our nation's greatest racing and sporting moments. Launching on the first day of the Melbourne Cup Carnival, the 90-second television commercial pays tribute to some of the most memorable and iconic moments in Australian racing and sport.
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