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Very.co.uk: Pass The Parcel
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Very.co.uk, the online retailer owned by Shop Direct, is launching its 2019 Christmas brand campaign on 1st November, with a new TV commercial that enourages customers to "Get more out of giving" this Christmas. Created by St. Luke's, the campaign features TV, digital, print, OOH and social media activity, including the 40-second 'Pass The Parcel' brand ad that celebrates bringing a community together in the heart-warming animated style for which Very has become renowned. Featuring the well known song ‘Feel The Love’ by Rudimental, reimagined by The Social Singing Choir, the TV ad tells the story of a community that comes together to give Sidney, a lonely man, a Christmas that he’ll never forget. The community races to pack a bright pink Very cube shaped parcel full of Christmas delights to make the festive season special for their neighbour. The advert finishes with Sidney receiving the gift and his neighbours celebrating Christmas with him.
Client: Carly O’Brien, Chief Marketing Officer, Very Related
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