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Very.co.uk: It's The Very Best Excuse


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As the festive season draws nearer, multi-category online retailer Very continues to build momentum around its Very Best Excuses campaign, with a new 60 second TV ad, launched this week, that celebrates those things we can only get away with at this time of year. This follows on from their October advert that celebrated early shoppers. Very's 2021 ad campaign celebrates the fact that Christmas is the ultimate excuse to get away with almost anything. Everyone has their joyful family traditions, from decorating every single part of your house (even the dog!) to Christmas movie nights in matching festive jumpers, and Very wants to champion these moments of joy after the disruption of last year. 
Agency: Grey, London

Set to a choir of carol singers performing a version of 'Holly Jolly Christmas', the advert features a whole host of guilty pleasures, including dressing babies up in festive costumes, drinking gin in your PJs, while binging on period dramas and treating yourself, whether that’s via a video game console you bought for your new born, or treating yourself to a gift that may even outshine the one you’re giving away.
Credits Other credits

Brand: Very 

Chief Marketing Officer: Carly O’Brien 

Head of Brand & Customer: Katrina Ward-Smith 

Senior Brand Lead: Kat Delaney  

Brand Manager: Zoë Redmond 

Brand Executive: Beth Chester  

Brand Executive: Louise King

Production

Production Design: Rosy Thomas  

Post Producer: Lisa Vaughn at Absolute Post 

Editor: Leo King at Stitch 

Colourist: Matt Turner at Absolute 

VFX Artist: Milo Paterson at Absolute 

Composer: Simon Gwilliam 

Music Supervisor: Dominic Bastyra at Wake The Town 

Sound Engineer: James Benn at Bark 

Post Sound Producer: Cliff Wilson at Bark 

Agency

Managing Director: Nathan Gainford  

CSO: Raquel Chicourel 

Head of Planning: Annalisa Roy  

Assistant Producer: Alicia Cordell  

Business Director: Beatrice Clarke  

Account Director: Charlie Pullan  

Media

Media Agency: Dentsu 

Managing Partner: Kate McAllister 

Business Director: Katie Braddon  

Account Director: Vanessa Scott 

Account Manager: Niamh Flynn

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