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The Glenlivet: Original By Tradition
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The Glenlivet – Pernod Ricard's flagship single malt Scotch whisky - today unveils a bold campaign from Crispin Porter Bogusky London as the brand looks to open up the single malt category to a new generation. The work, which will run on TV, digital, OOH and print, is the first brand campaign since CPB won the business in a competitive pitch earlier this year. Social and digital campaign amplification was handled by Media Monks. At the heart of the campaign is an epic film that takes us on a journey of The Glenlivet's history of breaking with tradition and celebrates those who aren't afraid of mixing things up. As we travel from one era in recent history to the next, we watch as each protagonist breaks with a whisky-related convention of the time. Tradition upended, they then literally demolish the walls of the set and a new scene and era is revealed into which the lead boldly steps.
Marketing Director: Miriam Eceoloza Related |
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