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Web Film
The Glenlivet: Dad
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The Glenlivet's latest campaign scripts were written by AI. Pulling down from what's known about a fathers relationship with their children (assuming that Dad's only chat to their sons). Naturally the inputs are all based on times gone by when fathers were stoic, distant worker drones, more concerned with other matters than their relationship with their children. OB didn't tell the cast what content or scripts they would be reading, until the day, or more importantly who wrote it!
Agency: CP+B, London OB cast the net far and wide to find ‘real people’ who it felt would provide an interesting counterpoint to the typical image of the ‘Dad’ and also interject with informed commentary on what they were presented with. The casting process was lengthy and in depth, with Trevor putting them totally at ease so as to get the most honest responses, whilst also driving the conversation forward. When OB and Trevor Gourley first started chatting with Dave Day at CP+B London, they felt that the project was timely not just because of the AI component, but because it was also making a point about masculinity at a moment when people are starting to really examine what that is, especially in its more toxic forms. And while we've seen a ton of recent campaigns using nascent AI technology, like ChatGPT and Midjourney, Trevor was drawn to this project because it took the piss out of AI a bit. He thinks we should make fun of AI for as long as possible, as it's only a matter of time before it can fight back and vaporise us.
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