CEPF - China Environmental Protection Foundation: If the nature is already in ruins, can it be rebuilt?

If the nature is already in ruins, can it be rebuilt?

It is eager to find the answer because this is not a hypothetical question but a reality:
From 1962 to 2012, due to human invasion, the grassland area in Africa has been reduced by 75% with a large number of prairie animals being severely threatened!
Faced with the continuous deterioration of the environment, can we find remedies?
Let’s pay more attention to the environment, prevent human damages and protect our shared home!

( In 2012, Arctic sea ice coverage has been reduced by half to 3.41 million square kilometers compared with the average of the period from 1979 to 2000, bringing great danger to the survival of many Arctic animals including polar bears! )

( From 1993 to 2007, the global wetland area has been reduced by 6% due to human invasion, throwing a large number of wetland animals into danger! )



Against the rapid development of the society, while expanding urban residences on a large scale, human beings are also destroying the environment inhabited by various species. Gas emissions, plastic pollution, and the greenhouse effect are damaging the nature now.

CEPF -- China Environmental Protection Foundation
CEPF, which has long been committed to environmental protection in China and around the world, started a public service activity with the theme of “If Nature Is Already in Ruins” in 2018 among urban residents influenced by large energy consumption, heavy household waste and heavy pollution. The activity questions: cities are being rebuilt and expanded during the renovation and refurbishment. But can the natural environment be rebuilt after it has been destroyed?

The propaganda activities are mainly based on wild animals. A series of posters have been designed to show images of animals “living on the ruins”, revealing the natural environment being invaded and destroyed.

The purpose is to arouse people's attention to such issues as melting and disappearing of Arctic sea ice, and drastic reduction of world wetlands with African grasslands in particular.

If the nature is already in ruins, whether it can be rebuilt - this is not a hypothetical problem but a serious reality: the natural environment is razed to rubble, the living space invaded by human waste, and species plunged into misery. This is not far away from urban residents. But have human beings realized the seriousness of the current situation? And have they found a way for self-redemption?

Neither animals nor humans can confront the danger of losing the living environment or withstand the pain of the environmental deterioration!

During the propaganda, posters were displayed on the Internet, social media terminals, light boxes and LCD screens where large crowd gathers. At the same time, a series of posters were released on construction sites and demolition sites of waste buildings, combined with special media to create popular communication events. Through on-site monitoring, the posters were available among about 35,000 people, bringing good communication results for the whole propaganda activity.