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UNICEF: The Right to a Childhood
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The Right to a Childhood is a new branding campaign that advocates for children’s rights, and challenges Canadians to support its global efforts to ensure every child grows up in a safe and supportive environment.
The campaign highlights many of the rights outlined in The Convention on the Rights of the Child in a way that’s most relatable to Canadians. It supports UNICEF’s five brand pillars: children have the right to safe water, education, nutrition, heath and protection. But they also all have the right to run through sprinklers, read a book that could change their lives, eat their vegetables or not eat their vegetables, be healed with a hug, and even play outside without fear. These freedoms allow children to be children. Every child everywhere has the right to a childhood. Visit https://www.unicef.ca/en/right-to-a-childhood to learn more about the campaign, and how to support the Right to a Childhood.
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