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Outdoor
Athena Home Loans: Athena Home Loans - 'Trapped' Xtrack
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Research shows that 2 in 5 customers feel trapped by their home loan provider and over a third of customers feel ripped off, but high exit fees and red tape means they can't escape. We created a bold outdoor campaign that motivated customers to take action while on their daily commute. Our animated OOH digital screens, in high impact placements across major cities, saw people trapped by the media before smashing their way out. Tapping into the ever-growing discontent of our audience and saying NOW is the time to break free and move to Athena, a lender that is truly on your side.
Production Company producer - Ashlee Savins Related |
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