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Top 6: November 13th 2019
Outdoor
Athena Home Loans: The Prison Bus
Top 6: November 13th 2019
Research shows that 2 in 5 customers feel trapped by their home loan provider and over a third of customers feel ripped off, but high exit fees and red tape means they can't escape. We wanted a bold outdoor campaign that motivated customers to take action while on their daily commute. Our bus wraps depict a prison break that taps into that ever-growing discontent of our audience and said NOW is the time to break free and move to Athena, a lender that is truly on your side.
Agency: The Royals
Production Company 3D and VFX - Chris Andrews Also best this week |
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