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Top 6: November 6th 2019
Experiential
Leffe: The National DebateTop 6: November 6th 2019
In 2011, Belgium broke the world record for the longest period without a government. On May 26 2019, Belgium voted again. The result produced an even more fragmented political landscape between the political leaders from the North and South of the country. As a Belgian beer brand, Leffe wanted to give a strong signal - introducing 'Nationaal Debat National.' 100 days after the elections and in a total political status quo, Leffe did what had never been done before. They created the longest terrace ever, placing 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to reach 1000 compromises on 10 political questions put together by Professor and political scientist Dave Sinardet. The results - 95% of the participants reached a compromise on all 10 questions in on average only 17 minutes. Agency: BBDO Brussels.
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