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Top 6: November 6th 2019
Chicago is a city that's known for and proud of a lot of things. One of those is hot dogs - but in a particular style. A proper Chicago dog comes topped will all manner of things … read morefrom sweet pickle relish to finely chopped white onion and mustard. One thing you'll never find atop a Chicago dog though is ketchup. It's this hot dog particularity that plays centre stage as a brilliant metaphor in this Chicago-focused Nike spot by Wieden+Kennedy Portland and Arts & Sciences director Mike Warzin. The spokesman for the rousing spot is the order-caller at a diner who, alongside calling out an order for a hot dog, shouts proudly about the qualities of the city and its sports. It celebrates athletes who are playing their sport in true Chicago style: in the words of the spot's protagonist, that means never sugar coated, with no nonsense, less talking and more action. Following the launch of the anthem, three local athlete stories launched on social and take a deeper dive into how kids in Chicago are using their respective sports to change the narrative of the city. The three athletes are McKinley Nelson, the founder of Project sWISH; Ixhelt Gonzalez, a member of the US women’s national wheelchair basketball team; and Monyett Crump, founder of REVEAL Dance. Finally, the campaign wraps with an authentic Chicago-style pop-up diner that pays homage to some of the city's most iconic sports icons and moments, which launched this past weekend.
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Credits
Other credits
CLIENT CONTACT: Anagha, Alreja
Head of Production: Matt Hunnicutt
Assistant Producer: Jasmyn Barr
Art Producer: George Qatsha, Shani Storey
Group Brand Director: Andre Gustavo
Account Team Member(s): Luiza Prata Carvalho, Paanii Annan, Anthony Williams II
Creative Operations Manager: Lisa Calgaro
Group Strategy Director: Andy Lindblade
Group Media Director: Daniel Sheniak, Reme DeBisschop
Media Team: Brian Goldstein, Graham Wallace, Justin Bradley
Brand Strategy Director: Becca Taylor
Business Affairs: Kevin Moyer, Emily Kahn, Maggie Harasyn
Traffic: Sabrina Reddy, Billy Mucha
Executive Design: Producer Alicia Kuna
Design Producer: Michael Rosenau
Designer: Mitch Wilson
Managing Director: Mal Ward
Line Producer: Kristin Porter
Editorial Company: Rock Paper Scissors Editorial
Editor: Jamie Foord, Lauren Dellara
Assistant Editor: Alyssa Oh, Jack Kanner
Post Executive Producer: Shada Shariatzadeh
Post Producer: Adam Parker
Company: A52
VFX Supervisor: Andy Barrios
Lead Flame: Dan Ellis
2D VFX Artists: Stefan Gaillot, Enid Dalkoff, Shauna Prescott
Online Editors: Sam Kolber, James Buongiorno
Managing Director: Jennifer Sofio Hall
VFX Executive Producers: Patrick Nugent, Kim Christensen
VFX Producer: Andrin Mele-Shadwick
ColoUr Company: A52
Colourist: Daniel de Vue
Colour Executive Producer: Thatcher Peterson
Colour Producer: Jenny Bright
Sound Design Company: Lime Studios
Sound Designer: Rohan Young
Audio Assistant: Jeremy Nichols
Executive Producer: Susie Boyajan
Producers: Kayla Phungglan, Megan Hernandez
Mix Company: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Jeremy Nichols
Executive Producer: Susie Boyajan
Producers: Kayla Phungglan, Megan Hernandez
Song: Chicago (That Toddling Town)
Composer: Fred Fisher
Album: Fisher Catalog - Disc 1
Artist: Tony Bennett w. Count Basie
Publisher: Sony ATV Music Publishing
Music Supervision: Company Walker
Music Supervision EP: Sara Matarazzo
Music Supervision Producers: Stephanie Pigott, Danielle Soury
Photographer: Adam Jason Cohen
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